These brands didn’t just sell cannabis products—they created demand, loyalty, and cultural momentum in a market still defining its top-tier leaders. Among the strongest performers were Ayrloom, Canna Cure, Dank, Camino, Jaunty, Rove, Cannabals, PICC, and Heavy Hitters—names now frequently pulled up in POS systems, dispensary menus, and customer reviews from both tourists and locals. Ayrloom’s wide range of edibles and fast-acting formats allowed the brand to capture consumers looking for reliably dosed, mellow experiences, while Camino remained a powerhouse in flavor-driven gummies and micro-dose options. Jaunty and Rove continued to impress with vape reliability and effects consistency—a major factor in a state where customers still fear getting stuck with low-potency or poorly formulated carts. Even smaller names like Cannabals and PICC are taking advantage of New York’s appetite for boutique creativity in formulation and packaging. Alongside them, Heavy Hitters has cemented itself as a premium pick for high-potency vaping. These brands now form the backbone of what consumers perceive as “trusted” in NYC, and with legal tourism expected to surge throughout 2026, this first wave of brand trust is likely to translate directly into market dominance. New York’s cannabis evolution is no longer about who’s available—it’s about who is chosen on purpose, repeatedly. Based on current data, the foundation for 2026 is already being built, and these early leaders have secured their spot at the front of the race.
Edibles and vapes
Edibles and vapes have emerged as the two most influential product categories shaping New York’s buying behavior, and 2025 sales confirm this shift. Brands like Camino, Lost Farm, Wana, 1906, Fernway, Sluggers, OFF HOURS, Jetpacks, Electraleaf, Runtz, Flav, and To The Moon have gained massive traction among novice consumers, Broadway tourists, hotel guests, and local professionals who prefer discreet consumption with minimal odor. Camino’s gummies remain one of the most recognized edible brands in the entire state, with flavor-specific effects that appeal to both newcomers and experienced users seeking predictability. Lost Farm, with its strain-specific edibles, continues to dominate the premium edible lane, while Wana maintains a national reputation and is quickly rebuilding loyalty in the New York market. Meanwhile, 1906 has exploded thanks to its fast-acting, functional formulations—ideal for people wanting to consume before dinner, before a show, or during a full day exploring Manhattan.
On the vape side, Fernway’s rise has been nothing short of explosive. The brand’s smooth hardware, strong flavor, and solid potency have given it a “must-try” status for both locals and visitors. Sluggers and Jetpacks deliver high-impact experiences that appeal to heavy THC consumers, while Runtz and Flav tie brand identity to vibrant, recognizable strains and flavors. This blend of creativity, flavor quality, and reliable effects puts these brands in a prime position to continue dominating in 2026. New York’s consumer base is diverse, and these brands have mastered the ability to appeal to both ends of the market—those who want a subtle, calming edible and those who want a high-potency vape for nightlife, music, or weekend experiences. By aligning their products with the behaviors of New York shoppers, these brands are building a long-term presence that will define the direction of the state’s next year of cannabis evolution.
Flower leaders in 2025–2026
Flower—despite the rise of edibles and vapes—remains the emotional backbone of cannabis culture, and in New York, certain brands have emerged as clear leaders in 2025, setting themselves up for a massive 2026 surge. Names like Grassroots, Moony’s Zooties, SuperFire, Preferred Gardens, Stiiizy, Lost Farm (flower line), Nanticoke, 5-Boro, Honest Pharms, Anthem, and High Garden have all found consistent traction in the state. Preferred Gardens, known for its cultivation excellence in other markets, entered New York with a powerful reputation and has already developed a devoted following. The brand’s terpene-rich, boutique-level flower quality stands out immediately in a state still fighting quality inconsistency from some newer cultivators. SuperFire and High Garden have also capitalized on the demand for indoor potency and strong bag appeal—two elements that New York shoppers weigh heavily when choosing flower.
Moony’s Zooties and Honest Pharms tap into lifestyle-driven, culture-rooted branding that resonates deeply with the NYC demographic, especially younger consumers and creatives who live in Brooklyn or downtown Manhattan. Meanwhile, Nanticoke and 5-Boro appeal to consumers who prioritize clean-grown flower from trusted, regional cultivators. Even Stiiizy—primarily known for vapes—has made significant progress with its flower in the New York market, attracting brand-loyal vape users who want to explore its other categories. This wave of premium, craft-leaning flower brands is poised to reshape the entire New York flower landscape in 2026. As supply chain stability improves and cultivation operations continue to optimize, these brands will be able to deliver more consistent drops at higher volumes. And as New Yorkers keep seeking elite-level flower that matches what they see in California, Michigan, and Colorado, these craft-focused names will be the ones leading the charge.
Jeeter and Muha Meds
Of all the incoming forces preparing to transform New York’s cannabis scene, two names stand at the forefront of cultural and sales impact heading into 2026: Jeeter and Muha Meds. These two national giants have already built enormous followings across legal states, and early data from New York shows that their influence is only beginning to take shape. Jeeter’s infused pre-rolls, known nationally for their potency, colorful branding, celebrity associations, and wildly popular 5-pack minis, dominate search trends across the country. Every time Jeeter enters a new market, the brand triggers an immediate spike in demand, and New York is proving no different. Dispensaries report customers asking for Jeeter even before shipments arrive, demonstrating how strong the brand’s digital and cultural presence already is.
Muha Meds brings a different angle—potent disposables, bold flavor profiles, consistent hardware, and a digital brand identity rooted in nightlife and youth culture. New York’s dense urban environment, nightlife-heavy consumer base, and large Millennial/Gen Z demographic make it the perfect market for Muha Meds’ signature style. Both brands have already shown they can outperform expectations in new states, and the combination of strong distribution, aggressive digital marketing, and high consumer recognition makes them the most likely breakout stars of New York in 2026. As legal tourism continues rising and more Broadway, Times Square, and Midtown visitors shop for well-known national names, Jeeter and Muha Meds will be among the most searched, requested, and purchased brands statewide. Their arrival is not just a trend—it represents a real shift in dominance.
Multi-category hybrid brands
New York consumers are increasingly valuing versatility, consistency, and lifestyle branding—three strengths that hybrid, multi-category brands bring to the table. OFF HOURS, Anthem, LeadFarmer, Honest Pharms, Flamer, CRU, and Select are positioned perfectly for this evolution. These brands appeal to consumers who want a trusted name they can rely on across multiple formats: flower, vapes, pre-rolls, edibles, and sometimes tinctures or wellness products. OFF HOURS leans into calm aesthetics and clean, approachable products that appeal heavily to tourists, hotel guests, and newer consumers who want a mild, safe entry experience. Anthem and LeadFarmer, meanwhile, resonate with more experienced buyers looking for potency and a punchier brand personality.
Brands like Select and CRU bring strong national reputations that translate into instant trust among shoppers comparing unfamiliar New York labels. Their ability to execute well in every category—from standard vapes to infused experiences—gives them an advantage in a market where many brands only specialize in one area. These hybrid brands are not only retaining customers—they are building loyalty faster than competitors. This matters because 2026 will be the year the market shifts from “trying everything” to “sticking with favorites.” As dispensaries refine their shelves and consumers narrow down their go-to brands, multi-category leaders will take up more shelf space, earn better placement, and convert more repeat purchases. Their brand universes make them ideal for dominating the next era of New York cannabis.
The 2026 core lineup
Based on data from 2025, the brands in your photos—Ayrloom, Camino, Grassroots, 1906, Stiiizy, Runtz, Wana, Jetpacks, Eaton Botanicals, Platinum Reserve, Hudson Cannabis, High Garden, Presidential, Dumbo Electric, SuperFire, Nanticoke, 5-Boro, and more—are the foundation of what will be recognized as New York’s top-tier lineup in 2026. Many of these brands have already built a loyal consumer base, and as New York’s legal cannabis industry becomes more stable, better supplied, and more competitive, the brands that succeed will be the ones that combine quality, consistency, recognizable identity, and strong THC-to-terpene performance. New York customers want products they can rely on, brands that feel trustworthy, and experiences that match or exceed what they have seen in other top-tier markets. These brands are positioned perfectly to deliver that.
In 2026, New York will move from “new industry chaos” to “established shopping patterns,” and the companies that proved themselves in 2025 will be the names that dominate dispensary shelves, marketing campaigns, and customer loyalty programs. The stage is set, the demand is here, and these brands are ready to take over.